Journal
Journal.
Short writing on B2B brand and social media. Dated and signed.
Why coverage beats advertising.
An ad says you exist. Coverage says someone outside the company believed you were worth writing about. Same word, different price.
Design alone isn't a brand.
An identity without voice, position, repetition is decoration. The logo is the easy part. Two years of saying the same thing is the hard part.
LinkedIn isn't luck.
Founders who blow up on LinkedIn run a system. Position, calendar, voice. Good days happen — careers happen on cadence.
The two-year clock.
Brands aren't built in a quarter or a year. They're built when nothing else changes for two.