Key Account Manager
A dedicated point of contact for the entire mandate. Reachable, prepared, and familiar with every state of the project.
Online marketingfor companies.Personal brandingfor decision‑makers.
Led by an expert with 200,000+ LinkedIn followers. We build brands that endure.
300K+
LinkedIn reach of leadership
B2B
Focus since day one Mid-market & enterprise
04
Phases: Analysis, Structure, Execution, Evaluation
Long-term
Not campaign logic
Structure over activism.
Marketing rarely fails at the channel. It fails because nobody has a system. We build the system that turns isolated posts into a brand.
We don't work for reach as such, we work for trust, recognition, and a position that still holds in two years. For companies as well as the people who lead them.
A brand isn't the logo, it's the sum of consistent decisions made over years. That's where we begin: at the architecture, not the facade.
Our services.
What an active mandate includes every month. Who does what, when, and with what approval.
Editorial plan with approval
We send a written editorial plan for approval every month. Nothing goes live until it has been signed off, so you never see a post in the feed for the first time.
Graphic design & visuals
Visual content produced consistently in your corporate design: image posts, carousels, quotes, infographics, and event teasers tuned to different moments in the feed.
Algorithm optimisation
We adjust posting times, formats, and content structure as the platform algorithms shift, so you don't have to track them yourself.
Engagement network
We coordinate interactions through your existing contacts and partner profiles, so the first comments aren't accidental and the reach picks up momentum.
Community management
We reply to comments in your brand voice. Anyone who interacts with your company gets an answer rather than silence.
How it runs.
We work in four phases that build on one another. At every transition there's a KPI that tells us whether we're on track.
Analysis
We clarify goals, positioning, company, and person before anything is written. The work begins only once it's clear what it's for.
Structure
Marketing, branding, and storyline are set up inside a clear scaffold, so no individual measure later stands without a reason.
Execution
We deliver the measures in an orderly way. No scrambling in the inbox and no surprises in the feed.
Evaluation
We measure impact, adjust the hypotheses, and lock in what works. Iteration with discipline, not gut feeling.
Why Quarero.
Six principles that carry every decision in the house. They also make every invoice traceable in the end.
High availability
We work in structured processes rather than spontaneous one-offs. That's why we're also reachable, without every request catching us off guard.
Cost-efficiency
We spend the budget where it produces effect, not where it looks like activity.
Consistent quality
What we claim, we can back with data. Gut feeling is a fine starting point, but it's not an argument.
Increased security
A brand presence kept in shape over time is the most stable capital a company has. Reputation can't be made up in a single quarter.
Modern technology
We use the tools and systems that work today, and we change them when they stop working. No enthusiasm for tools for their own sake.
Easy integration
We fit into your existing marketing and communications structures. We don't replace anyone, we reinforce what's already running.
Voices from current mandates.
Anonymised at the clients' request.
Mechanical Engineering · Germany
I didn't want to be the CEO who never says anything online. Quarero turned my rough notes into a consistent profile. Today engineers reach out to us we wouldn't have reached two years ago.
Specialty Chemicals · Austria
Specialty chemistry runs on trust, not reach. Before Quarero we were invisible online. Now buyers ask in the first call about a product they've seen with us.
Anesthesia · Switzerland
My profession runs on trust, not volume. Quarero understood my profile can't be loud. Patients arrive today because they already know how I think before we meet.
Pharma · Germany
In our industry every word is reviewed by compliance. Quarero works faster with our compliance team than any agency we had before. Four out of five posts go through without revision.
Strategy Consulting · Dubai
The pipeline question in consulting is always the same: how do clients know us before they call? For us, today, through our partners' LinkedIn writing.
Private School · Switzerland
We never had a marketing problem, just a perception problem. The Quarero copy reads exactly like what we'd say across the table. Only now it's also online.
The comparison at a glance.
Variant A
Marketing campaigns
- Optimised for clicks and reach
- Thought of in the short term
- Hardly any brand effect
- Effect ends with the budget
Quarero Marketing
Brand-building with a system
- Brand-building for companies and the people who lead them
- Systematic rather than point-by-point
- Effect that doesn't depend on ad spend
- Effect that grows over quarters
Variant B
Classic ad agencies
- Driven by measures and campaigns
- High coordination effort per measure
- Limited long-term effect
- Creative often without a load-bearing strategy
The methodology, in black and white.
Quarero Marketing doesn't work from gut feeling. We published our methodology as a book, for entrepreneurs who want to know how we think and what we look at before they hire us.
“LinkedIn is no accident. It is architecture.”
Request the book
Blueprint
Clear positioning, content with pull, and a network that actually produces business.
Practical
Actionable building blocks that turn you into the first reference in your niche.
Resilient
A market position that holds, even when campaigns end and trends fade.
Strategic
LinkedIn as the foundation of the brand. Not the stage. Not the accident.
Frequently asked questions.
What clients usually want to clarify before a mandate starts.
What does Quarero Marketing actually do?
We build B2B brands on LinkedIn — for companies and the people who lead them. Mandates run 6 to 24 months. We publish 12 to 20 posts per mandate per month, with written approval before each post goes live. Strategy, storyline, design, and community management are all included in the monthly service.
Does Quarero Marketing run paid ads?
We offer paid social as an optional extension. The core of our mandates is organic, long-term brand-building. Companies looking only for paid-media performance are better served by specialised agencies.
How many posts do you publish per month?
Three to five posts per week per mandate, which works out to 12 to 20 per month. The exact cadence is set in the structure phase and depends on platform-algorithm analysis and your audience targets.
Who is behind Quarero Marketing?
Quarero Marketing is a brand of Tactical Management, based in Baar, Switzerland. The CEO is Marcus Köhnlein. Tactical Management was founded by Dr. Raphael Nagel (LL.M.). Köhnlein and Nagel are co-authors of the book "LinkedIn ist kein Zufall".
Where do you work geographically?
We run mandates primarily in Germany, Austria, Switzerland, and Dubai. Our working languages are German, English, and Spanish. Our operating address is in Baar, Canton Zug.
How long until results are visible?
First KPI movement — reach, engagement, qualified inbound — is typically measurable from month three. A resilient market position takes 12 to 24 months. Mandates that end before month seven leave most of the compounding effect on the table.
What's the engagement process?
You send us a short brief. We check whether the mandate fits our quarterly capacity — we accept four new mandates per quarter. A partner responds within five business days. Before work starts, we run an analysis phase to clarify goals, people, and audiences.
Let's talk substance.
Online marketing for companies, personal branding for decision-makers. Send us a few sentences about the company and the person behind it. We respond within 24 hours.
Send request