Work
From, to.
Selected mandates. Industries named, identities not.
From
CEO with 800 followers, posting once a quarter.
To
Top-3 voice in European industrial automation. Inbound from three of seven targets.
12 mo · personal brand
From
No public footprint. Word-of-mouth dependency.
To
Editorial presence on LinkedIn and in regional press.
18 mo · corporate + principal
From
Junior-written posts. Engagement flat. CEO invisible.
To
Founder voice on LinkedIn weekly. Pipeline cites posts.
9 mo · corporate + founder
From
Engineering culture. No marketing function.
To
Distinct voice. Senior engineers cite content as why they applied.
14 mo · corporate brand
From
Operating partner asked to post. Hated writing. Did neither.
To
Ghost-written from interviews. Three deal intros attributed.
12 mo · personal brand
From
Senior partner invisible online. Lost work to weaker peers.
To
Recognised voice in M&A on LinkedIn. Inbound direct.
15 mo · personal brand
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