Marketing and sales as one

Revenue Operations

Marketing and sales are the same function. Most companies run them as separate departments with separate metrics, separate tools, and mutual suspicion. Revenue Operations is the discipline of aligning marketing, sales, and customer success into a single system focused on a single metric — revenue. Quarero builds RevOps infrastructure for B2B companies that are serious about scaling revenue.

What you get

CRM audit and restructure

The system of record for every revenue conversation.

SLA design

Defining what a qualified lead is and what happens to it.

Forecasting models

Predictable pipeline from predictable inputs.

Revenue Operations process

CRM audit and restructure

The system of record for every revenue conversation.

SLA design

Defining what a qualified lead is and what happens to it.

Pipeline architecture

Stages, criteria, and conversion benchmarks.

Forecasting models

Predictable pipeline from predictable inputs.

Reporting infrastructure

The dashboards that show what is actually happening to revenue.

Featured work

RevOps

Lead Generation

Automation

Principles

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

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