Pipeline that converts

Lead Generation

Most agencies confuse lead generation with lead collection — gathering email addresses of people who downloaded a PDF and calling them "marketing qualified leads." These are not leads. A Quarero lead generation system identifies buyers who have a specific problem your product solves, at the moment they are actively looking for a solution, and delivers them into your pipeline with sufficient context for your sales team to close.

What you get

ICP definition

Ideal Customer Profile definition with precision, not generality.

Intent data integration

Identifying companies actively researching your category.

Multi-channel outbound

LinkedIn, email, and direct outreach sequences that convert.

Lead Generation process

ICP definition

We define your Ideal Customer Profile with precision — sector, size, revenue band, buying triggers — not generic personas.

Intent data integration

We integrate intent signals to identify companies actively researching your category right now.

Multi-channel outbound

We build outbound sequences across LinkedIn, email, and direct outreach calibrated to your ICP.

Inbound capture

We design content and landing pages around search intent so the right buyers land prepared.

Handover to sales

Structured briefings on every qualified lead, eliminating the cold handoff problem.

Featured work

Lead Generation

ABM

Principles

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

Marketing exists to generate revenue. Everything else is overhead.

Marcus Köhnlein

Founder, Quarero Marketing

If we take equity, we only win when you win. The clearest possible alignment of interest in this industry.

Engagement model

Payment · Hybrid · Equity

We do not write reports about impressions. We deliver pipeline.

Performance standard

50% retainer credit on missed pipeline KPIs

Lead generation is not a tactic. It is an architecture. Most agencies confuse it with lead collection — gathering email addresses and calling them leads.

Capability principle

B2B Lead Generation system

LinkedIn is 277% more effective at generating B2B leads than Facebook or Twitter. Most companies use 10% of its capability.

LinkedIn benchmark

From Marcus Köhnlein's published methodology

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